LaVar Ball Just Cost His Son Millions With Nike, Adidas & Under Armour

Remember that $1 billion sneaker deal that LaVar Ball said he was going to try and score for his sons Lonzo, LiAngelo, and LaMelo recently? Yeeeeeeeah, about that.

Early Friday morning, ESPN’s Darren Rovell revealed that Nike, Adidas, and Under Armour have all decided that they are not going to sign Lonzo to a sneaker deal this spring, even though he’s likely going to be a top-five pick in the 2017 NBA Draft. The reason? It seems LaVar is insisting that the brand that signs him has to license the family’s Big Baller Brand as part of a potential deal. He doesn’t just want Lonzo to just sign a standard sneaker endorsement deal.

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