LaVar Ball Just Cost His Son Millions With Nike, Adidas & Under Armour
Remember that $1 billion sneaker deal that LaVar Ball said he was going to try and score for his sons Lonzo, LiAngelo, and LaMelo recently? Yeeeeeeeah, about that.
Early Friday morning, ESPN’s Darren Rovell revealed that Nike, Adidas, and Under Armour have all decided that they are not going to sign Lonzo to a sneaker deal this spring, even though he’s likely going to be a top-five pick in the 2017 NBA Draft. The reason? It seems LaVar is insisting that the brand that signs him has to license the family’s Big Baller Brand as part of a potential deal. He doesn’t just want Lonzo to just sign a standard sneaker endorsement deal.
Subscribe to Complex News for More: http://goo.gl/PJeLOl
Watch ‘Complex Live’ on Go90 here: https://www.go90.com/shows/11cHKK3D2iU
COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.